Big dictionary of business and management. 2014.
modified rebuy — /ˌmɒdɪfaɪd ri:baɪ/ noun a buying decision where either the product or the supplier has changed from the time of the previous purchase … Marketing dictionary in english
straight rebuy — UK US noun [C] COMMERCE, MARKETING ► the decision to buy the brand, product, etc. that you bought last time, rather than considering other brands or products: »Purchase decisions can be categorized into straight rebuy decisions; modified rebuy… … Financial and business terms
Vertriebsstrategie — Der Begriff Vertriebsstrategie bezeichnet eine langfristig angestrebte, planvolle Gestaltung der Vertriebsfunktion im Rahmen eines Marketingplans. Gegenstand der Gestaltung sind vor allem (1) die Auswahl und Struktur der Zielkunden einschließlich … Deutsch Wikipedia
Kaufklassen — im Investitionsgüter Marketing Begriff für unterschiedliche Kaufsituationen zwecks Erstellung kaufklassenadäquater Marketinglehren: (1) K. nach Komplexität der Kaufsituation bzw. Routinisierungsgrad des Kaufprozesses: (a) Erst bzw. Neukauf (New… … Lexikon der Economics
business buyer behaviour — industrial buyer behaviour The shaping of business decisions by the purchaser of raw materials, components, industrial equipment, and services for an organization. The amount of time devoted to the process will depend on a number of factors,… … Big dictionary of business and management
international payment and exchange — ▪ economics Introduction international exchange also called foreign exchange respectively, any payment made by one country to another and the market in which national currencies are bought and sold by those who require them for such… … Universalium
